My BACKGROUND
With over 20 years of real estate experience, specializing in marketing, sales operations, sales administration and marketing communications, Lui, as fondly called by her peers and colleagues, is well-respected in the industry for her good work ethics and dependability. An individual with strong management and leadership skills, she gets things done either through the support of her own people or fellow colleagues. She takes pride in rising from the ranks knowing the nuts and bolts of the business processes.
Her last executive engagement was as VP for Marketing Management Division at Moldex Realty where she introduced best practices in real estate, a more focused and structured marketing & training programs, and real estate business process flow making the company’s operations more cohesive. Prior to this, she was one of the pioneers in Ayala-owned company, Avida Land Corp. where she successfully managed 10 projects simultaneously and handled seasoned brokers in provinces such as Rizal, Laguna, Cavite, Batangas, Lucena, and Naga. She later worked in Philippine’s upscale retail company, Rustan’s Commercial Corporation, where she left a mark by increasing the sales of Young Adults Division through a focused Advertising, Customer Relations and Sales Programs. She demonstrated her efficiency prowess for several years in promising developers, One Asia Development Corporation and Earth and Style Corporation. She also taught as a part-time faculty to college students at De La Salle – College of Saint Benilde under the Export Management Program and De La Salle University – Laguna campus under the School of Management & Entrepreneurship.
She holds a double degree, B.A. in Psychology and B.S.C. in Marketing Management and an MBA from De La Salle University, Manila.
She passed the broker licensure examination in 2012 and has since decided to become a full-time real estate broker. Her vision is to provide Clients not only with quality properties and services, but also to be an industry steward by educating Clients and colleagues about real estate. Aside from being a full time real estate broker, she also dabbles part-time in promoting her first book on real estate selling entitled, “A Broker’s Vow: Bring ARTSCI Into Selling (A Practical Guide to Selling Real Estate)” and in sharing her modules on EQ and Management in Real Estate Selling through various speaking engagements. She also looks forward in promoting these two modules given her recent accreditation as PRC’s CPD Lecturer for Real Estate.
Privately, Lui is a loving wife, sister, and daughter. She is active in community and church services, sharing her expertise in hosting, events management, and writing.
Personal
Age: 46
Nationality: Filipino
Married
Hardworking, proactive, efficient and reliable
Interests
Watching movies, boxing, listening to music, singing, wall climbing, writing, serving other people through catechism & teaching
References
Available upon request
MARIA LUISA RAMIREZ ALVERSADO
Career Objective
To impart marketing and sales strategies in my real estate profession using the best practices.
Employment
Marketing Management Division Head
- Provides over-all direction and oversees the daily operations of Strategic Marketing, Marketing Services, Market Research and Training & Development
- Establishes and enforces policies and procedures relating to the conduct of operations to ensure continuous improvement of the unit in support of Sales Operations group
Department Head
- Provides over-all direction and oversees the daily operations of customer service, accounts management, marketing services and marketing communications
- Establishes and enforces policies and procedures relating to the conduct of operations as well as processing and management of accounts to ensure continuous improvement of the unit
- Instills skills and growth to all personnel in the performance of their duties and responsibilities
- Ensures that department’s expenses are within the allowable cost to sales ratio
Marketing Communications
- Conceptualizes and implements marketing communication plans to build and protect corporate image both internally and externally. Includes above-the-line advertising (print, PR) and below-the-line advertising (website, newsletter, AVPs, billboard, sales collaterals, exhibits, SMS and Email Blast, sponsorships)
- Designs publicity plans on a corporate and tactical level (press releases, mass broadcasts or special communications)
- Designs corporate branding program that will produce over-all theme of the company and will ensure cohesive marketing communications across all product lines
- Develops company-wide promo and incentive programs for sellers
- Conceptualizes and executes corporate events such as but not limited to Sales Rally, Grand Investment Day, and company-related events
- Conceptualizes and implements corporate social responsibility (or CSR) programs
Marketing Management
- Formulates marketing plan for various projects
- Initiates advertising and promotions programs/materials such as print ads, billboards, sponsorships, brochures and flyers and negotiates/coordinates with external agencies such as PR consultant, production and ad agency for various media exposures
- Develops promo and incentive programs for buyers and sellers
- Plans, coordinates and handles promotions and special events in order to increase sales and establish closer contacts with customers
- Oversees sales force to ensure that implementation of promotions are followed
- Closely deals and coordinates with merchandising and product development group to ensure assistance of their marketing requirements
- Identifies the impact of all advertising and promo initiatives on sales production and recommends cost effective marketing programs
Customer Relations
- Directs, controls and build-up database program (such as the U Frequent Shoppers Plus and project buyers)
- Establishes and maintains positive relationship with customers through customer relations and direct marketing
- Oversees the construction of individual profiles in order to identify target customers for promos, store events and arrival of merchandise
Sales Operations
- Supervises groups of sales force assigned in various locations (San Fernando, Pampanga for Arcos Land Corp., Calamba, Laguna for Palmbeach Realty and Naga, Batangas and Sta. Rosa for LPHI) and made them top performers
- Responsible in sales process from prospecting to closing of sales
- Prepares sales program and sales budget in assigned locations and ensure that target sales are met
- Handles the new recruit training of sales force
Sales Administration & Customer Service
- Translates all accounts to revenue through correct documentation assessment of buyer eligibility, delivery of accounts to Finance from reservation to down payment stage
- Ensures target of completed accounts for sale of receivables (thru banks or HDMF)
- Provides basis for cash inflow /accounts receivables from buyers and submits the same to Finance for financing
- Handles buyers’ complaints and concerns
- Turnovers units (house & lot and lots) to eligible buyers
Teaching
- Prepares and implements lessons plan based on given syllabus on Export Marketing & Negotiation Skills for Export
- Researches on information relevant to Export Marketing & Negotiation Skills for Export and its specific modules
- Comes up with various methods of conducting class (audio-visual aids, group activities/games, off-campus activities) to make the subject more lively and interesting
Awards
License Examination
CPD Lecturer for Real Estate Training Programs – January 2020
PRC Accreditation No. 0335
Real Estate Broker – March 2012
PRC# 0012123
Variable Unit Linked Insurance – July 2014
Skills
Planning, Leading, Organizing, Controlling; Proficient in MS Word, Excel, Powerpoint; Events Management; Hosting; Writing; Stenography; Driving
Seminars Attended
Learning Sessions Conducted
A. Real Estate Broker
COMPANY : Self-Employed
SERVICES : Real Estate selling
POSITION : Freelance Real Estate Broker
TENURE : March 2014 – Present
- Sold almost P30M worth of properties in 3 months
- Provided efficient services to clients that after serving them, Clients either give referrals or ask for assistance to sell their other properties
- Maintained an average of more than 80 personal listings of pre-owned properties
- Created a personal website (www.luialversado.com) to promote real estate services and listings
- Authored “A Broker’s Vow: Bring ARTSCI into Selling” (A Practical Guide to Selling Real Estate) which she launched last April 2018 and continuously promoting to various developers, sales organizations and real estate boards
- Created real estate modules (EQ in Real Estate Selling and Management in Real Estate Selling) which she hopes to continuously promote nationwide to help further professionalize the real estate industry
- Invited as resource speaker to various speaking engagements which includes PAREB’s NCR Luzon Regional Conference last July 2019
- Ventured into property management business with partners through At Home Realty & Property Management Corporation which was incorporated last October 2019
- Accredited CPD Lecturer for Real Estate Training Programs effective January 16, 2020
B. Consultant
CLIENT : Arcos Land Corporation (marketing arm of Panlilio, Singian, Prado Co., Inc. or PSP)
PRODUCT : Horizontal development – Middle Middle Market (San Fernando, Pampanga)
POSITION HELD : Marketing & Sales / Sales Admin. Consultant
TENURE : February 2013 – July 2013 (6-mos contract)
Marketing & Sales Admin
- Proposed a lean organizational structure (including Job Descriptions) for the marketing arm of developer and currently assisting in its set-up
- Introduced a cohesive Marketing & Sales and Sales Admin. programs (for implementation)
- Oversees these 3 units (3x a week)
Marketing
- Introduced a tailored-fit marketing program (using the 4Ps > Product, Pricing, Promotion & Place) for implementation
- Proposed project enhancements to developer in support of its marketing & sales program
Sales & Training
- Proposed a Broker Program (Commission, Incentive & Marketing Support Package) that would ensure good sales performance
- Currently assisting in brokers’ recruitment
- Introduced a Project Briefing Module as recruitment & training tool
Sales Administration
- Prepared Marketing & Sales Policies as Sales Admin.’s guidelines during reservation acceptance and documentation
- Proposed a Reservation & Documentation process flow & Customer-Service program ready for implementation
CLIENT : Palm Beach Realty & Development Corporation
PRODUCT : Horizontal development – Lower Middle Market (Calamba, Laguna)
POSITION : Marketing & Sales Consultant
TENURE : July 2012 – March 2013 (9-mos. contract)
Marketing & Sales
- Set-up a more focused organizational structure (including Job Descriptions) and Key Result Areas to promote a more efficient and effective team
- Introduced a cohesive Marketing & Sales program which significantly improved its sales performance
- Oversees marketing & sales team (3x a week)
- Invited by the owner to consider working full-time
Marketing
- Introduced a tailored-fit marketing program (using the 4Ps > Product, Pricing, Promotion & Place) which help moved project’s sales take-up
- Enhanced its marketing tools (improved its product positioning considering target market)
- Introduced post-event evaluation measures to ensure a cost-efficiency
Sales & Training
- More than doubled its sales take-up since July 2012
- Revived motivation of brokers through exciting Commission & Incentive Brokers’ package & focused prospecting program
- Initiated a more cohesive and consultative atmosphere through regular discussion with brokers
- Introduced an improved Project Briefing Modules as recruitment tool
- Initiated a series of Selling Technique Modules to continuously equip sellers with selling skills
- Revived Corporate Accounts management
C. Employee
COMPANY : Moldex Realty Marketing, Inc. (marketing arm of Moldex Realty, Inc.)
PRODUCTS : Horizontal and Vertical Developments – Middle and High end Market
POSITION : VP for Marketing Management Division (where Strategic Marketing Communications & Marketing, Marketing Services, Market Research and Training & Development departments are under)
TENURE : August 2011 – July 2012
Office of the Marketing Management division
- Introduced Best Practices in real estate which are slowly being implemented right now
- Initiated the preparation of Process Flow of the company (started with own division) to improve existing operations (on-going)
- Enhanced organizational structure to promote corporate and project branding and cost-efficiency (sharing of resources)
- Initiated a consultative approach with Sales Operations group via regular attendance during meetings and presentation of division’s plans during their planning sessions
Strategic Marketing Communications
- Conceptualized a cohesive marketing communications plan targeting both internal and external customers to promote awareness of Moldex Realty, Inc. (for implementation this year)
- Introduced a new corporate logo and tagline (to be formally launched this 1st quarter)
- Conceptualized a new corporate ad campaign (on-going production to be launched this year)
Strategic Marketing
- Started addressing project branding via product branding, standardized site merchandising/collaterals and advertising standards
- Prepared marketing plans for new and re-launch projects as firm basis of marketing activities
- Reinforce controlling measure through the introduction of post-event evaluation process
Market Research
- Initiated the conduct of Economic Briefing which served as management’s guide in 2012 plans
- Introduced What’s New weekly Report? to keep abreast with the industry
- Standardized market research reports and improved its format/contents
Training and Development
- Enhanced training program (module & structure) for implementation in 2012
- Enhanced standards and policies that would improve its operations
- Enhanced sellers’ sales kit and presentation modules
COMPANY : Earth Aspire Corporation (consolidated with sister company, One Asia Development Corporation)
PRODUCTS : Horizontal Developments (House & Lots, Lots only and Commercial Lots – Pocket Retail Developments and Business & Commercial Park) – Lower Middle, Middle and Upper-middle Market
POSITIONS HELD : Head, Marketing Management Department (Earth + Style Corporation, Upper-middle market Business Development Unit)
Head, Marketing Communications Department (personal choice after 2 options were offered by the COO)
TENURE : June 2008 – August 2011 (tenure from One Asia Development Corporation is carried-over to present company; 6 years)
Marketing Communications
- Improved coordination of the Marketing Management departments of 3 Business Dev’t. Units (BDUs) to ensure a unified marketing strategy of the company through initiated policies and regular meetings/consultations
- One of the event committee members who handled Earth + Style’s most successful sales rally to date; this event was done in-house
- Successfully handled major (alliance) sales activities such as Sales Rallies and Grand Investment Days without an assistant for almost 3 years already
- Successfully implemented Employee Project Orientation and revived Employee Referral Program to almost 200 employees resulting not only to employees’ project awareness and ownership but sales as well
- Significantly helped Sales Management Units in generating additional sales and recruits through implementation of cost-effective corporate activities (X-deal corporate exhibits, Grand Investment Days), attractive sellers’ promos (during exhibits) and regular coordination and monitoring of activities’ output with Sales (both Sales Team Heads and sellers)
- Initiated Corporate Social Responsibility programs in 2010 within nearby project areas to help uplift quality of life of communities
- Established rapports with various institutions/establishments within the company’s project vicinity which helped in creating not just awareness for the company but good relationship with them as well
Marketing Management
On-loan to BDU, Earth + Style Corporation, while handling Marketing Communications without an assistant for more than six (6) months; helped Sales unit generate steady sales through regular prospecting activities (strategic Exhibits, themed Investment Day and attractive Buyers & Sellers Promo)
COMPANY : One Asia Development Corporation
PRODUCTS : Horizontal Developments (House & Lots, Lots only and Commercial Lots – Pocket Retail Developments and Business & Commercial Park) – Middle to Upper-middle Market
POSITIONS HELD :
Head, Marketing Services Department (Manager rank)
Head, Marketing Services Department (Sr. Manager rank)
TENURE : May 2004 – June 2008 (company consolidated with Earth + Style after this period)
Marketing Services
Simultaneously managed three (3) main functions: Marketing (advertising & promotion), Sales Administration (acceptance of reservation and full down payments) and Customer Service (turn-over of units) while supervising a dozen of people
Promoted sense of “Entrepreneurial Spirit” among employees through its “I am One Asia” Corporate Campaign:
- Corporate Merchandise
- Corporate Newsletter
- Corporate AVP
- Corporate Website
- Employee Project Orientation
- Employee Referral Program
Further promoted One Asia thru the promotion of One Asia Business Center, company’s 1st commercial & business hub in Binan, Laguna through the following:
- Print Ad
- Press Conference / Press Releases
- Outdoor Signages (Billboard / Board-up)
- AVP
- Investors’ Night
Introduced Database Management Program given limited marketing budget; includes transmittal to Database of the following:
- Project Milestones Letters
- Christmas Greetings
- Corporate Newsletter
Conceptualized Target Market Penetration Program that is less costly yet effective in generating sales; it helped improved sales
- Inserts in Newspaper targeting subdivisions and corporate buildings
- Tie-ups with identified establishments
- E-mail and Text Blast and Direct Mailer (Extension of Referral Program to existing buyers)
Awarded as 2006 and 2007’s Corporate Image Model, Female Category -Managerial Level (selected by co-employees and executive committee members)
Further motivated sellers through the following:
- Annual themed promos
- Exciting sales rallies (esp. in I am One Asia – Barrio Fiesta theme which one done In-house
Promoted to Senior Manager rank in 2008
COMPANY : Rustan Commercial Corporation
PRODUCTS : Ready-to-Wear, Shoes, Bags & Accessories – High-end Market
POSITIONS HELD : Marketing Services Manager
TENURE : April 2003 – May 2004 (1 year)
Sales & Customer Relation
- Helped increased sales of Young Adults Division by 20% through a focused:
- Advertising Program – Print ad, Press Releases, Tie-ups and Monthly Promos
- Customer Relations Program – E-mail Blast and Monthly Promos
Sales Program – Standardization of Profile of Sales Associates
Marketing
- Made a good impression on Young Adults Division with PLOC skills (Planning, Leading, Organizing and Controlling) specifically during marketing plan presentations and implementation and control of budget even leading to an invitation to join Rustan’s sister real estate company, Sta. Elena Properties
- Successfully launched several major brands (FCUK, U Night, U Swimwear) and U Rustan’s stores in Shangrila Plaza and Robinson’s Manila
- Counter-offered by superior to stay in the company upon serving of termination
D. Faculty
COMPANY: De La Salle University – Science and Technology Complex (De La Salle Canlubang)
SERVICES: Education – School of Management & Entrepreneurship
POSITION HELD: Part-time Faculty
TENURE: January 2013 – May 2013, September 2013 – December 2013
- Garnered Outstanding ratings from students’ two (2) evaluations
- Taught Strategic Management and Project Management subjects to college students
COMPANY: De La Salle – College of St. Benilde (DLS-CSB)
SERVICES: Education – Export Management Program
POSITION HELD: Part-time Faculty
TENURE: May 2006 – May 2007 (straight 4 school terms)
- Garnered consistent Outstanding ratings from Students’ Evaluation for 3 terms
- Taught Export Marketing and Negotiation Skills for Exporters to college students
- Teaching was considered a Vocation above anything else
- Brief Profile
-
With over 20 years of real estate experience, specializing in marketing, sales operations, sales administration and marketing communications, Lui, as fondly called by her peers and colleagues, is well-respected in the industry for her good work ethics and dependability. An individual with strong management and leadership skills, she gets things done either through the support of her own people or fellow colleagues. She takes pride in rising from the ranks knowing the nuts and bolts of the business processes.
Her last executive engagement was as VP for Marketing Management Division at Moldex Realty where she introduced best practices in real estate, a more focused and structured marketing & training programs, and real estate business process flow making the company’s operations more cohesive. Prior to this, she was one of the pioneers in Ayala-owned company, Avida Land Corp. where she successfully managed 10 projects simultaneously and handled seasoned brokers in provinces such as Rizal, Laguna, Cavite, Batangas, Lucena, and Naga. She later worked in Philippine’s upscale retail company, Rustan’s Commercial Corporation, where she left a mark by increasing the sales of Young Adults Division through a focused Advertising, Customer Relations and Sales Programs. She demonstrated her efficiency prowess for several years in promising developers, One Asia Development Corporation and Earth and Style Corporation. She also taught as a part-time faculty to college students at De La Salle – College of Saint Benilde under the Export Management Program and De La Salle University – Laguna campus under the School of Management & Entrepreneurship.
She holds a double degree, B.A. in Psychology and B.S.C. in Marketing Management and an MBA from De La Salle University, Manila.
She passed the broker licensure examination in 2012 and has since decided to become a full-time real estate broker. Her vision is to provide Clients not only with quality properties and services, but also to be an industry steward by educating Clients and colleagues about real estate. Aside from being a full time real estate broker, she also dabbles part-time in promoting her first book on real estate selling entitled, “A Broker’s Vow: Bring ARTSCI Into Selling (A Practical Guide to Selling Real Estate)” and in sharing her modules on EQ and Management in Real Estate Selling through various speaking engagements. She also looks forward in promoting these two modules given her recent accreditation as PRC’s CPD Lecturer for Real Estate.
Privately, Lui is a loving wife, sister, and daughter. She is active in community and church services, sharing her expertise in hosting, events management, and writing.
Personal
Age: 46
Nationality: Filipino
Married
Hardworking, proactive, efficient and reliableInterests
Watching movies, boxing, listening to music, singing, wall climbing, writing, serving other people through catechism & teaching
References
Available upon request
- Experience
-
MARIA LUISA RAMIREZ ALVERSADO
Career Objective
To impart marketing and sales strategies in my real estate profession using the best practices.
Employment
- Resposibilities
-
Marketing Management Division Head
- Provides over-all direction and oversees the daily operations of Strategic Marketing, Marketing Services, Market Research and Training & Development
- Establishes and enforces policies and procedures relating to the conduct of operations to ensure continuous improvement of the unit in support of Sales Operations group
Department Head
- Provides over-all direction and oversees the daily operations of customer service, accounts management, marketing services and marketing communications
- Establishes and enforces policies and procedures relating to the conduct of operations as well as processing and management of accounts to ensure continuous improvement of the unit
- Instills skills and growth to all personnel in the performance of their duties and responsibilities
- Ensures that department’s expenses are within the allowable cost to sales ratio
Marketing Communications
- Conceptualizes and implements marketing communication plans to build and protect corporate image both internally and externally. Includes above-the-line advertising (print, PR) and below-the-line advertising (website, newsletter, AVPs, billboard, sales collaterals, exhibits, SMS and Email Blast, sponsorships)
- Designs publicity plans on a corporate and tactical level (press releases, mass broadcasts or special communications)
- Designs corporate branding program that will produce over-all theme of the company and will ensure cohesive marketing communications across all product lines
- Develops company-wide promo and incentive programs for sellers
- Conceptualizes and executes corporate events such as but not limited to Sales Rally, Grand Investment Day, and company-related events
- Conceptualizes and implements corporate social responsibility (or CSR) programs
Marketing Management
- Formulates marketing plan for various projects
- Initiates advertising and promotions programs/materials such as print ads, billboards, sponsorships, brochures and flyers and negotiates/coordinates with external agencies such as PR consultant, production and ad agency for various media exposures
- Develops promo and incentive programs for buyers and sellers
- Plans, coordinates and handles promotions and special events in order to increase sales and establish closer contacts with customers
- Oversees sales force to ensure that implementation of promotions are followed
- Closely deals and coordinates with merchandising and product development group to ensure assistance of their marketing requirements
- Identifies the impact of all advertising and promo initiatives on sales production and recommends cost effective marketing programs
Customer Relations
- Directs, controls and build-up database program (such as the U Frequent Shoppers Plus and project buyers)
- Establishes and maintains positive relationship with customers through customer relations and direct marketing
- Oversees the construction of individual profiles in order to identify target customers for promos, store events and arrival of merchandise
Sales Operations
- Supervises groups of sales force assigned in various locations (San Fernando, Pampanga for Arcos Land Corp., Calamba, Laguna for Palmbeach Realty and Naga, Batangas and Sta. Rosa for LPHI) and made them top performers
- Responsible in sales process from prospecting to closing of sales
- Prepares sales program and sales budget in assigned locations and ensure that target sales are met
- Handles the new recruit training of sales force
Sales Administration & Customer Service
- Translates all accounts to revenue through correct documentation assessment of buyer eligibility, delivery of accounts to Finance from reservation to down payment stage
- Ensures target of completed accounts for sale of receivables (thru banks or HDMF)
- Provides basis for cash inflow /accounts receivables from buyers and submits the same to Finance for financing
- Handles buyers’ complaints and concerns
- Turnovers units (house & lot and lots) to eligible buyers
Teaching
- Prepares and implements lessons plan based on given syllabus on Export Marketing & Negotiation Skills for Export
- Researches on information relevant to Export Marketing & Negotiation Skills for Export and its specific modules
- Comes up with various methods of conducting class (audio-visual aids, group activities/games, off-campus activities) to make the subject more lively and interesting
- Achievements
-
Awards
License Examination
CPD Lecturer for Real Estate Training Programs – January 2020
PRC Accreditation No. 0335Real Estate Broker – March 2012
PRC# 0012123Variable Unit Linked Insurance – July 2014
Skills
Planning, Leading, Organizing, Controlling; Proficient in MS Word, Excel, Powerpoint; Events Management; Hosting; Writing; Stenography; Driving
Seminars Attended
Learning Sessions Conducted
- Career Milestones
-
A. Real Estate Broker
COMPANY : Self-Employed
SERVICES : Real Estate selling
POSITION : Freelance Real Estate Broker
TENURE : March 2014 – Present
- Sold almost P30M worth of properties in 3 months
- Provided efficient services to clients that after serving them, Clients either give referrals or ask for assistance to sell their other properties
- Maintained an average of more than 80 personal listings of pre-owned properties
- Created a personal website (www.luialversado.com) to promote real estate services and listings
- Authored “A Broker’s Vow: Bring ARTSCI into Selling” (A Practical Guide to Selling Real Estate) which she launched last April 2018 and continuously promoting to various developers, sales organizations and real estate boards
- Created real estate modules (EQ in Real Estate Selling and Management in Real Estate Selling) which she hopes to continuously promote nationwide to help further professionalize the real estate industry
- Invited as resource speaker to various speaking engagements which includes PAREB’s NCR Luzon Regional Conference last July 2019
- Ventured into property management business with partners through At Home Realty & Property Management Corporation which was incorporated last October 2019
- Accredited CPD Lecturer for Real Estate Training Programs effective January 16, 2020
B. Consultant
CLIENT : Arcos Land Corporation (marketing arm of Panlilio, Singian, Prado Co., Inc. or PSP)
PRODUCT : Horizontal development – Middle Middle Market (San Fernando, Pampanga)
POSITION HELD : Marketing & Sales / Sales Admin. Consultant
TENURE : February 2013 – July 2013 (6-mos contract)
Marketing & Sales Admin
- Proposed a lean organizational structure (including Job Descriptions) for the marketing arm of developer and currently assisting in its set-up
- Introduced a cohesive Marketing & Sales and Sales Admin. programs (for implementation)
- Oversees these 3 units (3x a week)
Marketing
- Introduced a tailored-fit marketing program (using the 4Ps > Product, Pricing, Promotion & Place) for implementation
- Proposed project enhancements to developer in support of its marketing & sales program
Sales & Training
- Proposed a Broker Program (Commission, Incentive & Marketing Support Package) that would ensure good sales performance
- Currently assisting in brokers’ recruitment
- Introduced a Project Briefing Module as recruitment & training tool
Sales Administration
- Prepared Marketing & Sales Policies as Sales Admin.’s guidelines during reservation acceptance and documentation
- Proposed a Reservation & Documentation process flow & Customer-Service program ready for implementation
CLIENT : Palm Beach Realty & Development Corporation
PRODUCT : Horizontal development – Lower Middle Market (Calamba, Laguna)
POSITION : Marketing & Sales Consultant
TENURE : July 2012 – March 2013 (9-mos. contract)
Marketing & Sales
- Set-up a more focused organizational structure (including Job Descriptions) and Key Result Areas to promote a more efficient and effective team
- Introduced a cohesive Marketing & Sales program which significantly improved its sales performance
- Oversees marketing & sales team (3x a week)
- Invited by the owner to consider working full-time
Marketing
- Introduced a tailored-fit marketing program (using the 4Ps > Product, Pricing, Promotion & Place) which help moved project’s sales take-up
- Enhanced its marketing tools (improved its product positioning considering target market)
- Introduced post-event evaluation measures to ensure a cost-efficiency
Sales & Training
- More than doubled its sales take-up since July 2012
- Revived motivation of brokers through exciting Commission & Incentive Brokers’ package & focused prospecting program
- Initiated a more cohesive and consultative atmosphere through regular discussion with brokers
- Introduced an improved Project Briefing Modules as recruitment tool
- Initiated a series of Selling Technique Modules to continuously equip sellers with selling skills
- Revived Corporate Accounts management
C. Employee
COMPANY : Moldex Realty Marketing, Inc. (marketing arm of Moldex Realty, Inc.)
PRODUCTS : Horizontal and Vertical Developments – Middle and High end Market
POSITION : VP for Marketing Management Division (where Strategic Marketing Communications & Marketing, Marketing Services, Market Research and Training & Development departments are under)
TENURE : August 2011 – July 2012
Office of the Marketing Management division
- Introduced Best Practices in real estate which are slowly being implemented right now
- Initiated the preparation of Process Flow of the company (started with own division) to improve existing operations (on-going)
- Enhanced organizational structure to promote corporate and project branding and cost-efficiency (sharing of resources)
- Initiated a consultative approach with Sales Operations group via regular attendance during meetings and presentation of division’s plans during their planning sessions
Strategic Marketing Communications
- Conceptualized a cohesive marketing communications plan targeting both internal and external customers to promote awareness of Moldex Realty, Inc. (for implementation this year)
- Introduced a new corporate logo and tagline (to be formally launched this 1st quarter)
- Conceptualized a new corporate ad campaign (on-going production to be launched this year)
Strategic Marketing
- Started addressing project branding via product branding, standardized site merchandising/collaterals and advertising standards
- Prepared marketing plans for new and re-launch projects as firm basis of marketing activities
- Reinforce controlling measure through the introduction of post-event evaluation process
Market Research
- Initiated the conduct of Economic Briefing which served as management’s guide in 2012 plans
- Introduced What’s New weekly Report? to keep abreast with the industry
- Standardized market research reports and improved its format/contents
Training and Development
- Enhanced training program (module & structure) for implementation in 2012
- Enhanced standards and policies that would improve its operations
- Enhanced sellers’ sales kit and presentation modules
COMPANY : Earth Aspire Corporation (consolidated with sister company, One Asia Development Corporation)
PRODUCTS : Horizontal Developments (House & Lots, Lots only and Commercial Lots – Pocket Retail Developments and Business & Commercial Park) – Lower Middle, Middle and Upper-middle Market
POSITIONS HELD : Head, Marketing Management Department (Earth + Style Corporation, Upper-middle market Business Development Unit)
Head, Marketing Communications Department (personal choice after 2 options were offered by the COO)TENURE : June 2008 – August 2011 (tenure from One Asia Development Corporation is carried-over to present company; 6 years)
Marketing Communications
- Improved coordination of the Marketing Management departments of 3 Business Dev’t. Units (BDUs) to ensure a unified marketing strategy of the company through initiated policies and regular meetings/consultations
- One of the event committee members who handled Earth + Style’s most successful sales rally to date; this event was done in-house
- Successfully handled major (alliance) sales activities such as Sales Rallies and Grand Investment Days without an assistant for almost 3 years already
- Successfully implemented Employee Project Orientation and revived Employee Referral Program to almost 200 employees resulting not only to employees’ project awareness and ownership but sales as well
- Significantly helped Sales Management Units in generating additional sales and recruits through implementation of cost-effective corporate activities (X-deal corporate exhibits, Grand Investment Days), attractive sellers’ promos (during exhibits) and regular coordination and monitoring of activities’ output with Sales (both Sales Team Heads and sellers)
- Initiated Corporate Social Responsibility programs in 2010 within nearby project areas to help uplift quality of life of communities
- Established rapports with various institutions/establishments within the company’s project vicinity which helped in creating not just awareness for the company but good relationship with them as well
Marketing Management
On-loan to BDU, Earth + Style Corporation, while handling Marketing Communications without an assistant for more than six (6) months; helped Sales unit generate steady sales through regular prospecting activities (strategic Exhibits, themed Investment Day and attractive Buyers & Sellers Promo)
COMPANY : One Asia Development Corporation
PRODUCTS : Horizontal Developments (House & Lots, Lots only and Commercial Lots – Pocket Retail Developments and Business & Commercial Park) – Middle to Upper-middle Market
POSITIONS HELD :
Head, Marketing Services Department (Manager rank)
Head, Marketing Services Department (Sr. Manager rank)TENURE : May 2004 – June 2008 (company consolidated with Earth + Style after this period)
Marketing Services
Simultaneously managed three (3) main functions: Marketing (advertising & promotion), Sales Administration (acceptance of reservation and full down payments) and Customer Service (turn-over of units) while supervising a dozen of people
Promoted sense of “Entrepreneurial Spirit” among employees through its “I am One Asia” Corporate Campaign:
- Corporate Merchandise
- Corporate Newsletter
- Corporate AVP
- Corporate Website
- Employee Project Orientation
- Employee Referral Program
Further promoted One Asia thru the promotion of One Asia Business Center, company’s 1st commercial & business hub in Binan, Laguna through the following:
- Print Ad
- Press Conference / Press Releases
- Outdoor Signages (Billboard / Board-up)
- AVP
- Investors’ Night
Introduced Database Management Program given limited marketing budget; includes transmittal to Database of the following:
- Project Milestones Letters
- Christmas Greetings
- Corporate Newsletter
Conceptualized Target Market Penetration Program that is less costly yet effective in generating sales; it helped improved sales
- Inserts in Newspaper targeting subdivisions and corporate buildings
- Tie-ups with identified establishments
- E-mail and Text Blast and Direct Mailer (Extension of Referral Program to existing buyers)
Awarded as 2006 and 2007’s Corporate Image Model, Female Category -Managerial Level (selected by co-employees and executive committee members)
Further motivated sellers through the following:
- Annual themed promos
- Exciting sales rallies (esp. in I am One Asia – Barrio Fiesta theme which one done In-house
Promoted to Senior Manager rank in 2008
COMPANY : Rustan Commercial Corporation
PRODUCTS : Ready-to-Wear, Shoes, Bags & Accessories – High-end Market
POSITIONS HELD : Marketing Services Manager
TENURE : April 2003 – May 2004 (1 year)
Sales & Customer Relation
- Helped increased sales of Young Adults Division by 20% through a focused:
- Advertising Program – Print ad, Press Releases, Tie-ups and Monthly Promos
- Customer Relations Program – E-mail Blast and Monthly Promos
Sales Program – Standardization of Profile of Sales Associates
Marketing
- Made a good impression on Young Adults Division with PLOC skills (Planning, Leading, Organizing and Controlling) specifically during marketing plan presentations and implementation and control of budget even leading to an invitation to join Rustan’s sister real estate company, Sta. Elena Properties
- Successfully launched several major brands (FCUK, U Night, U Swimwear) and U Rustan’s stores in Shangrila Plaza and Robinson’s Manila
- Counter-offered by superior to stay in the company upon serving of termination
D. Faculty
COMPANY: De La Salle University – Science and Technology Complex (De La Salle Canlubang)
SERVICES: Education – School of Management & Entrepreneurship
POSITION HELD: Part-time Faculty
TENURE: January 2013 – May 2013, September 2013 – December 2013
- Garnered Outstanding ratings from students’ two (2) evaluations
- Taught Strategic Management and Project Management subjects to college students
COMPANY: De La Salle – College of St. Benilde (DLS-CSB)
SERVICES: Education – Export Management Program
POSITION HELD: Part-time Faculty
TENURE: May 2006 – May 2007 (straight 4 school terms)
- Garnered consistent Outstanding ratings from Students’ Evaluation for 3 terms
- Taught Export Marketing and Negotiation Skills for Exporters to college students
- Teaching was considered a Vocation above anything else